Download report: Help! How to resist something that everyone loves?
The new report from Klimakultur explores how to build awareness and engagement against something that many perceive as positive in Norway: Fossil fuel sponsorships of community events and children activities, culture, sport and education.
An important learning point for Klimakultur has been to realize how wide the specter of climate disinformation is. From the algorithms of large technology companies to local community events in Harstad, a small town in Northern Norway. It has been an eye-opener to understand the local context of oil sponsored community events and what it takes to resist the disinformation tactics of Big Oil.
Insights gathered from courageous local voices resisting Big Oil's greenwashing, coupled with lessons from countries that have successfully curbed the industry’s influence, underscored a critical necessity: the need to build support systems around those creating resistance.
Three action points based on the learnings of this report
1. Connect the dots.
Build awareness about how the fossil fuel industry uses these sponsorships to slow down climate action.
2. Push forward to implement fossil fuel ad bans.
Get inspired and learn how to succeed with thorough descriptions by World Without Fossil Ads.
3. Build community and support systems.
Support the local voices and mobilise regional and national interest groups and organisations.
What's in the report?
Chapter 1: The Beginning, Julie Forchhammer
Chapter 2: Summary of the HELP report
Chapter 3: Harvard professor Naomi Oreskes
Chapter 4: The gift that keeps on giving, Erlend Eggen
Chapter 5: Why are so few talking about Big Oil's soft power in Brazilian culture?
Chapter 6: Shell Discover Day (2016—2019)
Chapter 7: Shell Rijksmusem (2009—2021)
Chapter 8: Shell Science Museum (2005—2023)
Chapter 9: BP Portrait Award (UK) Shell Theater Award (Brazil)
Chapter 10: How we resist, Calum Macintyre
Chapter 11: The Norwegian Petroganda Prize, Ketan Joshi
Chapter 12: Resources
Climate disinformation and fossil fuel ad-ban
The topic of climate disinformation and its connection to banning fossil fuel advertising and sponsorships have been almost non-existing in Norway so far. Klimakultur are learning out loud why and what we can do about it. And we are bringing you with us. Thanks to all contributors for sharing knowledge and perspectives, bringing us up to speed on the topic.
